A Logo Is Not a Brand
Why the most common design request is also the most misunderstood It is one of the most frequent calls we get. “We need a new logo.” And sometimes that is exactly the right answer. But often, what the caller actually wants is something a logo alone can never deliver. They want to feel new. They […]
Your Website Is Your Front Door
And it is making an impression before anyone reads a word Imagine someone drives across town to visit your office for the first time. They find the door, reach for the handle, and it sticks. They wait. They jiggle it. After a few seconds, they give up, get back in the car, and go somewhere […]